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Eamonn Toland's avatar

The real issue is how land casino operators retain the lion's share of the economics from online casino. Unlike sports betting, national and regional casino brands have done extremely well in hypercompetitive online casino markets, hanging on to over 50% of the market for years, with much more favorable demographics than the male-dominated sports-led digital juggernauts.

Regional casinos that offer both sports and casino make 10X more revenue from online casino. With an experienced core iCasino team and a good B2B technology platform they can offer a market-leading product, unlike sports betting where the giants have a massive head start in math models for in-play betting and same game parlays.

While there is a consumer argument for allowing an open competitive market in sports betting, it's less obvious that land casino licensees who employ thousands of local people should see half the online casino market captured by digital natives with a negligible in-state footprint.

Either way, ignoring the issue won't make it go away. While the primary cannibalization threat for land casinos will always be other land casinos, as Atlantic City knows, if the global experience of retail and online wagering over the past 20 years is anything to go by, pretty much all the growth over the next decade in the US will be online. Land casinos can adapt and capture a younger omnichannel demographic who still value IRL experiences like a night out at their local casino, but they can't stem the tide of innovation.

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