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Ariel Calista's avatar

Really thoughtful piece—this kind of segmentation is overdue and your framing around user motivation is sharp. One note I’d offer the “Traditional” market is actually two distinct categories in practice. The AI/ML syndicate space operates on entirely different timelines, inputs, and intents than the classic value bettor working CLV angles. Syndicates aren’t value-seeking—they’re exploiting inefficiencies at scale with programmatic execution, often influencing the very lines traditional bettors rely on. Both fall under the pre-game umbrella, but structurally and behaviorally, they’re worlds apart. That division may become even more critical as sportsbook countermeasures evolve.

Love where this is going—excited to see you build on it.

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