In this episode of the Talking Shop Podcast, I chat with Brett Smiley, one of the founders of Sports Handle and the Chief Content Officer for the newly launched affiliate venture Third Planet, which runs the sites LotteryGeeks.com and CasinoReports.com.
Brett and I talked about his start in the industry and how his legal, sports, and betting backgrounds were the perfect combination for covering the industry before and after the repeal of PASPA.
We also discuss the current state of the affiliate industry, what makes a great content team, and how reputation comes first when building a brand.
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