From The Archives: Conversations With Kim Lund
My conversations with Kim Lund on game innovation, recontextualization, and the difference between real and surface changes.
New episodes of the Talking Shop Podcast will return soon. In the meantime, here are a couple of episodes from the vault that are worth a listen if you missed them the first time around.
Kim Lund, the founder of Aftermath Games, is a two-time guest on the Straight to the Point Talking Shop Podcast.
I’ve known Kim for many years and consider him one of the most innovative and outside-the-box thinkers in the space.
In his first appearance, we discussed the difference between surface changes and recontextualizing games, and how most of what people are selling as innovation is little more than a fresh coat of paint on an existing product.
Episode 8: True Innovation in Games and Gambling with Kim Lund
‘The most popular spot in our casino right now is whatever is on that one machine that is placed in one specific corner.’
In appearance number two (one of my most downloaded podcasts), Kim and I discussed the underlying mechanics of social games, sweepstakes, and other products that don’t fall into the traditional gambling bucket but have gambling components. Is the product itself innovative, or is the magic simply their ability to circumvent gambling laws?
Episode 34: Innovation Vs. Recklessness in Gambling Entertainment with Kim Lund
“Sweepstakes offer nothing in terms of end-user experience innovation. There is nothing new to it. You can win money playing the same games that already exist in the real money sphere.”