The return of Barstool Sports to the sports betting space (through a marketing deal with DraftKings) caused a lot of confusion and speculation. So let's try to sort it out.
1. Regarding Barstool, there's also the reputational risk to DK that Portnoy and his merry band will do something crazy. It was of some concern of PENN and certainly to ESPN, which is already going out on a ledge with its involvement in betting. Is there an affiliate marketing deal that's really working?
2. Regarding BetMGM, they've used Gretzky before, so they must think they're some Brady magic. I don't get it. Didn't Tom appear in another Super Bowl ad for FTX, how'd that turn out? The whole premise that he can't bet makes no sense. It may build awareness for BetMGM, but then what? There are many more places they could have spent their money.
1. Regarding Barstool, there's also the reputational risk to DK that Portnoy and his merry band will do something crazy. It was of some concern of PENN and certainly to ESPN, which is already going out on a ledge with its involvement in betting. Is there an affiliate marketing deal that's really working?
2. Regarding BetMGM, they've used Gretzky before, so they must think they're some Brady magic. I don't get it. Didn't Tom appear in another Super Bowl ad for FTX, how'd that turn out? The whole premise that he can't bet makes no sense. It may build awareness for BetMGM, but then what? There are many more places they could have spent their money.