“I think all those years of covering MMA prepared me well for it, where you kind of have to be an advocate for the sport. You've got to be an ambassador for it.”
In this episode, I’m joined by Dann Stupp, the founder of MMA Junkie, who now works for the Action Network.
Dann and I discuss how he brought traditional journalism to combat sports coverage and where niche sports fit into the overall sports betting landscape. We also discuss the early days of the UFC and how passion for what you cover plays a huge role in the finished product.
Stick around until the end, and you’ll hear about one of the oldest tricks in the affiliate book: assigning a writer to rewrite the stories of another person.
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