Brian Wyman, Partner at The Innovation Group unpacks iGaming’s impact on land-based revenues and jobs, and why the industry needs to alter its message.
I never get the RG discussion in US gaming. It’s explained about how it’s early days etc. RG in iGaming in Europe, Australia, Canada is long and well established and the industry is still strong and growing but also safer. RG costs money in the short term but if done well and smartly and targeting the right customers it’s actually a good thing for operators. Does any operator actually want a problem gambler using their product? And the US operators have the opportunity to set sensible and robust rules and guidelines on RG before the regulators and politicians force RG rules. If the operators don’t get ahead of RG in a sensible and substantive way it will not look pretty in the medium to long term. Just look at some European countries.
There still is time bit it takes strategic insight and operational expertise. A clever RG strategy which is effective is complex to build but protects both customers and bottom lines
I never get the RG discussion in US gaming. It’s explained about how it’s early days etc. RG in iGaming in Europe, Australia, Canada is long and well established and the industry is still strong and growing but also safer. RG costs money in the short term but if done well and smartly and targeting the right customers it’s actually a good thing for operators. Does any operator actually want a problem gambler using their product? And the US operators have the opportunity to set sensible and robust rules and guidelines on RG before the regulators and politicians force RG rules. If the operators don’t get ahead of RG in a sensible and substantive way it will not look pretty in the medium to long term. Just look at some European countries.
Very much agree that there is (or was) an opportunity to get out in front of these inevitable gripes.
There still is time bit it takes strategic insight and operational expertise. A clever RG strategy which is effective is complex to build but protects both customers and bottom lines