"It’s really hard for somebody at this point to say with a straight face, ‘iGaming doesn’t affect land-based casinos at all.’ I don’t think that’s honest, really." ~ Brian Wyman
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This week’s guest on the Talking Shop Podcast is Brian Wyman, a partner at The Innovation Group.
The conversation dives right into the impact of online gaming on land-based casinos. Wyman discusses the study his firm conducted for the Maryland Lottery and the updated study commissioned by the National Association Against iGaming (NAAiG), examining how iGaming affects brick-and-mortar casino revenue and associated economic factors.
TIG compared casino revenue trends from 2019 to 2024 and found states without iGaming saw a 12% increase in land-based casino revenue, while states with iGaming experienced a 4% decline—a 16-point gap. The findings have been met with silence or dismissed by the industry.
The conversation moves on to the nuance of demand shift (and I steelman the case against online gambling), why it’s not an either-or choice, and how states could mitigate the potential cannibalization.
The bottom line is that online cannibalization is a measurable reality, and TIG’s report challenges the industry and policymakers to balance economic gains with community and employment impacts.
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